New views, new energy, new air.
Having lived and worked in London for 21 years, I am still astounded by the creative energy our beloved capital exudes. We are truly privileged creatures to have access to such iconic, challenging and beautiful buildings. The views they offer, (some for free … thank you Tate Modern) are epic. Whatever these buildings house – art, people, businesses, academics, charities, politicians – they are intrinsic to the fabric of our London life.
In 2010, I started working with architects on their branding, marketing, and subsequently mentoring and training. From large, established practices, like Purcell to emerging, boutique practices like RCKa, I became privy to the inner workings of great architectural minds.
A singular challenge common to the architects I’ve helped re-brand and have mentored is getting them to see ‘communication’ as a fluid and impermanent tool. It moves fast, and is easy to put up and take down. Nothing like the scrutiny needed for the planning and design process of a building if it is to see the light of day, and last for 100 years (at least).
A brand, marketing campaign, talk or event should absolutely be considered, creative and compelling. However, decisions can be made faster, and narratives should flow, rather than be picked over with a fine tooth comb with the same meticulousness an architect might apply to planning and design.
We get there eventually, and often the surprise is how quickly we did so.
Last night I was thrilled to attend an event at The Building Centre for their NLA Nights: Inspiring Women talk with Rachel Haugh, co-founder of SimpsonHaugh and Partners – my most recent architectural client. Rachel shared her wonderful journey from humble beginnings in 1987, when she set up her practice in Manchester with Ian Simpson, to the success they enjoy today in London, Manchester and internationally.
A wonderful venue to host a highly energising and captivating event. Was also delighted to bump into other lovely clients from White Arkitekter and Aukett Swanke. London’s architectural brilliance in one room!
Walking or cycling in London, my two preferred modes of transportation, I get to take in the ever changing sky scape and neighbourhoods with wonder. Long may it last.
twitter / @
instagram / yensamentors
© Amanda Yensa Manor 2016