Architecture

In 2010, I started working with architects on their brands, marketing, and subsequently mentoring and training. From large, established practices, like Purcell to emerging practices like Ayre Chamberlain Gaunt, I became privy to the inner workings of great architectural minds.

A singular challenge common to the architects I’ve helped re-brand and have mentored is getting them to see ‘communication’ as a fluid and impermanent tool. It moves fast, and is easy to put up and take down. Nothing like the scrutiny needed for the planning and design process of a building if it is to see the light of day, and last for 100 years (at least).

A brand, marketing campaign, talk or event should absolutely be considered, creative and compelling. However, decisions can be made faster, and narratives should flow, rather than be picked over with a fine tooth comb with the same meticulousness an architect might apply to planning and design.