Architecture

In 2010, I started working with architects on their brands, marketing, and subsequently mentoring and training. From large, established practices, like Purcell to emerging practices like RCKa, I became privy to the inner workings of great architectural minds.

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A singular challenge common to the architects I’ve helped re-brand and have mentored is getting them to see ‘communication’ as a fluid and impermanent tool. It moves fast, and is easy to put up and take down. Nothing like the scrutiny needed for the planning and design process of a building if it is to see the light of day, and last for 100 years (at least).

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A brand, marketing campaign, talk or event should absolutely be considered, creative and compelling. However, decisions can be made faster, and narratives should flow, rather than be picked over with a fine tooth comb with the same meticulousness an architect might apply to planning and design.

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We get there eventually, and often the surprise is how quickly we do so.

Architects I’ve worked with include

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Aukett Swanke
Levitt Bernstein
SimpsonHaugh 
Solidspace
RCKa
Winner 2014 RIBA London Emerging Architect of the Year
RIBA
Veretec
AJ100 Executive Architect of the Year, 2016
White Arkitekter

yensamentors@gmail.com

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 © Amanda Yensa Manor 2016

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