In 2010, I started working with architects on their brands, marketing, and subsequently mentoring and training. From large, established practices, like Purcell to emerging practices like Ayre Chamberlain Gaunt, I became privy to the inner workings of great architectural minds.
A singular challenge common to the architects I’ve helped re-brand and have mentored is getting them to see ‘communication’ as a fluid and impermanent tool. It moves fast, and is easy to put up and take down. Nothing like the scrutiny needed for the planning and design process of a building if it is to see the light of day, and last for 100 years (at least).
A brand, marketing campaign, talk or event should absolutely be considered, creative and compelling. However, decisions can be made faster, and narratives should flow, rather than be picked over with a fine tooth comb with the same meticulousness an architect might apply to planning and design.
We get there eventually, and often the surprise is how quickly we do so.
Architects and industry experts I’ve worked with include
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© Amanda Yensa Manor 2018